Our Story


Hello, LFB fam! My name is Vanessa Joaquin and I am the owner and founder of Little Firsts Baby Company  (LFB Co. for short). My son, Jacob, inspired the idea of owning a children's clothing shop when he was about six months old.  At the time, he was a brand ambassador for a small shop.  I loved shopping from small shops because not many of the brick and mortar stores carried boy clothing that I personally loved.  I loved dressing him up and I would keep telling myself that I should start a shop of my own. 

Having my Bachelors in Business, I had always hoped to one day open my own business. I never knew what  kind of business I would like.  Throughout the years I've bounced off ideas to my husband of potential businesses I would like.  None of them really stuck until the idea of a children's clothing store came to mind.  After some praying and a lot of back and forth with myself, I finally stepped out in faith and opened up this shop.  It has been such a labor of love, but it's been so much fun seeing my vision come together.

Special thanks to my husband and those of you along the way who have shared some encouraging words with me. You are what has helped propel this business and I could not have done it without you!  I can't wait to see what's in store for us and this company.  Thank you so much for being here and being a part of the dream! XOXO